LEGO

LEGO wanted original, co-branded audio spots featuring Disney IP that would inspire parents to engage in imaginative play with their young children.

I produced 3x 0:30s audio spots that capture LEGO’s fun and imaginative nature. Narrated by voice talent, the ads share tips and tricks parents can use to inspire their kids to engage in imaginative play, while emphasizing LEGO as the perfect partner.

In addition to managing the timeline and budget, I pitched the creative concept to LEGO, scripted all 3 spots, sourced the voice actors and directed them during tapings. I selected the best cuts from each before handing the tracks off for post-production. I also selected the music and sound effects.

Each ad spotlights one of the following LEGO themes: Disney Princess, Marvel and Star Wars. The result is three distinct sonic worlds with conversational narration made to inspire our target audience.

Each ad ran within a matching targeted playlist on Spotify.