Amazon

Amazon wanted to create a custom multimedia campaign around the tagline “Whatever You’re Into, It’s On Prime,” a celebration of the many ways people can engage with Amazon to get more out of their passions.

I helped win the business for this campaign by pitching a collaboration with an emerging musical artist whose wide-ranging interests encapsulate Amazon’s tagline. I then worked with the artist relations team to book rising rapper Doechii for 2x 0:30s audio spots.

In addition to writing the treatment, I interviewed Doechii, cut the final spots and oversaw post-production.

I also built and managed our client-facing and internal timelines, as well as our production budget and client communications.

The final spots strike a great balance between Amazon’s campaign messaging and Doechii’s authentic responses, resulting in branded content that feels engaging and relatable.